"Ready for Any Adventure"
My role: Creative Art Director
How to get the young generations to consider a FIAT 500X when choosing a car?
In media, families are always depicted in a minivan. But, a crossover can more than serve their needs when it comes to space and flexibility, while also being stylish. Parents no longer need to be embarrassed.
Let's get young parents to consider a FIAT 500X by showcasing that the Fiat 500x is a functional and stylish car, full of possibilities.