"Library from Anywhere"

Client: NYPL

My role: Creative Art Director

 Read more

The Challenge:

How do we motivate more people, especially Millennials and Gen Z, to leverage the resources of the New York Public Library? 

My Observation:

People usually see NYPL as a physical space, but might not realize how easily accessible NYPL's world-class digital collections and online resources can be.

The Solution:

Increase awareness of NYPL's accessibility from anywhere by highlighting its online resources through the latest VR and AI technology.


Prints reside on OOH billboards and social media, visualizing the scenarios that individuals are listening to audiobooks that draw them into the content, in a funny and imaginative tonality. 

Virtual Library: 

Although the libraries are closed sometimes, advanced virtual reality technology provides an opportunity, allowing you to gain access to the NYPL 24/7.  Start your virtual tour on the NYPL website, and check out the books, audiobooks, music, and movies, anytime, anywhere.

NYPL New Landing Page 

Library VR Tour Demo

AI Chatbot Library Assistant:

To better talk to the younger generation, AI Chatbot, and Virtual Voice technology serves as a librarian, "Dr. Albert Einstein," who can live in NYPL Facebook Messenger, Twitter, App, and Website. Now, you can consult Einstein with any questions!