"Be the Canvas"

Client: IL Makiage

My role: Creative Art Director

Awards: Bronze Cube of Young One ADC 2019; Merit of Young One Brief 2019

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The Challenge: 

How can a professional beauty brand create the most disruption on the street of NYC?

My Observation: 

Maximalists view their makeup not as cosmetics but as art. IL Makiage provides maximalists the tools to do so, with its robust product arsenal and superior color palettes. 

The Solution: 

Let's play a color game on the human body by marrying creativity with technology, drawing target audiences into the brand's art world!

OOH Prints: 

In this OOH campaign, we literally show people how to use their body as a canvas.

Motion Sensing Interactive OOH:

In addition to the prints, motion-sensing interactive digital screens will serve as another way to cater to our target audiences. 

Interactive OOH static


Interactive OOH motion-sensing


Instagram AR Filter:

Not a professional so you can't make it happen? Not a problem anymore!

We launched these AR virtual effects, in Instagram stories. Now, you can own a cool shot, just as professionals do!

Instagram AR Filter -1
Instagram AR Filter - Live Demo

Live Demo

Instagram AR Filter - 2