"Be the Canvas"
Client: IL Makiage
My role: Creative Art Director
Awards: Bronze Cube of Young One ADC 2019; Merit of Young One Brief 2019
How can a professional beauty brand create the most disruption on the street of NYC?
Maximalists view their makeup not as cosmetics but as art. IL Makiage provides maximalists the tools to do so, with its robust product arsenal and superior color palettes.
Let's play a color game on the human body by marrying creativity with technology, drawing target audiences into the brand's art world!
In this OOH campaign, we literally show people how to use their body as a canvas.
Motion Sensing Interactive OOH:
Instagram AR Filter: