"Be the Canvas"
Client: IL Makiage
My role: Creative Art Director
Awards: Bronze Cube of Young One ADC 2019; Merit of Young One Brief 2019
How can a professional beauty brand create the most disruption on the street of NYC?
Maximalists view their makeup not as cosmetics but as art. IL Makiage provides maximalists the tools to do so, with its robust product arsenal and superior color palettes.
Let's play a color game on the human body by marrying creativity with technology, drawing target audiences into the brand's art world!
In this OOH campaign, we literally show people how to use their body as a canvas.
Motion Sensing Interactive OOH:
In addition to the prints, motion-sensing interactive digital screens will serve as another way to cater to our target audiences.
Instagram AR Filter:
Not a professional so you can't make it happen? Not a problem anymore!
We launched these AR virtual effects, in Instagram stories. Now, you can own a cool shot, just as professionals do!