My role: Creative Art Director
How to help the world's first distilled non-alcoholic spirit find a good way to tell its story in the US market?
When people remove the expectations of alcohol, they are thrilled by the taste of Seedlip, while the elements behind Seedlip especially its mysterious distillation process might get people more excited.
Let us spark people's interest in the brand by encouraging them to explore the story behind Seedlip on their own, by weaving a funny rumor that caters to their imaginations.
Phase 1 - Starting the Rumor
A subtle suspicious video about Ben and Seedlip:
Something in the background will be suspicious, like a floating bottle of Seedlip.
Phase 2 - Amplifying the Rumor
Phase 3 - Final Revelation