"Builders for Tomorrow"
My role: Creative Art Director
Lego has inspired creativity and inventiveness in ALL kids from ALL socioeconomic backgrounds. But is there an opportunity to bridge go beyond inspiration and provide them with real building blocks to rebuild their futures?
While the majority of teenagers want to attend college, not everyone has equal access to the resources needed to make that dream come true. Families in underserved communities can’t afford SAT tutors and STEM programs, which can hinder application opportunities to prestigious schools.
Launch a university partnership program that allows teenagers skip the normal college application process, and instead, apply by submitting an invention they create using a premade STEM toolkit.